What actually gets posted
These are fictional examples to show the writing approach, not reports of client work. Confirm facts, permissions and service details with the business before using any draft.
Plumber
Work in progress
We are preparing a photo update of a kitchen tap replacement. Before sharing it, we check that the customer has agreed and that the image does not show their address or personal belongings.
Enquiry preparation
Planning a plumbing enquiry? Tell us what you have noticed, where the problem is and how we can contact you. We will confirm the next step after reviewing your message.
Physio clinic
Appointment preparation
Booking your first appointment? Contact reception to confirm the location, arrival instructions and anything the clinic would like you to bring.
Meet the team
We are preparing an introduction to our reception team. They can help with appointment enquiries and explain how to contact the clinician for questions about your care.
Accounting practice
Records preparation
Getting ready for your next meeting? Ask your accountant which records they need and how to share them securely. Please keep financial documents out of public comments.
Service enquiry
Tell us which part of your business administration you would like to discuss. We will confirm who can help and what information is needed before arranging a meeting.
Cafe
Product update
We are preparing a post about the next coffee on our menu. Our team will confirm the product details and availability before this draft is published.
Opening hours
Planning a visit? Check our current opening hours and contact the cafe with any booking questions. We will publish a separate update if our usual hours change.
Five content types to consider
Work in progress
Describe a real task using approved details and images. Remove customer information that is not needed.
Useful preparation
Explain what a customer can prepare before making an enquiry or attending an appointment.
Finished work
Show an approved result with an accurate description and permission to use the image.
Service update
Confirm the date, location, availability and owner before publishing a change.
Team introduction
Introduce a colleague who has agreed to appear and check their role description with them.
What never goes out
- Motivational quotes on stock backgrounds.
- “Happy Monday!” and every variant of it.
- National Doughnut Day, unless you sell doughnuts.
- Anything with more than three hashtags in a row.
- Engagement bait. “Comment YES if you agree” makes you look desperate.
- Claims we have not checked with you first.