Identify the claims before reviewing style
Read the caption and asset text for statements a customer could rely on. Include service availability, locations, dates, outcomes and comparisons. A fictional workshop post might say a service is available at all branches when the owner has approved it for only one. That is a factual issue even if the copy sounds natural. Mark each material statement with its source or owner. Do not let a familiar phrase pass without checking simply because it appeared in an older post.
Use current business sources
Confirm facts with the responsible owner or approved source, recording the date where relevant. Keep a distinction between a suggestion in a planning note and an authorised offer. If information conflicts, resolve it before publication rather than choosing the version that makes the stronger claim. Do not invent a statistic, customer result or product feature to fill space. Where a draft uses an estimate, decide whether it belongs in the post and ensure its nature is clear. Missing evidence should remain a review item.
Check dates and offer boundaries
Verify the actual date, relevant local time and any owner-approved conditions. Words such as today or this week need review when a post is rescheduled. A draft approved earlier may no longer be accurate on its publishing date. Keep any required conditions attached to the offer rather than dropping them to shorten the caption. If the owner changes the offer, identify affected scheduled posts and review them. Do not assume that updating a source document automatically changes every prepared image or message.
Review the image and caption together
An asset may contain old contact details or a claim that does not appear in the caption. Check overlays, logos, quoted wording and any implied customer result. A generic image should not be presented as a photograph of completed customer work. Label fictional examples clearly and do not turn them into testimonials. Confirm the asset is approved for the intended use through the business process. The human reviewer should see the final combination, because a correct caption can become misleading when paired with a different image.
Follow the call to action
Open the destination and verify that it matches the service or action described. Check current contact details and whether the next step works through the approved test process. A post inviting an appointment should not lead to an unrelated page or imply a confirmed booking when the destination only accepts requests. If the link or landing information changes after approval, recheck the affected post. Keep the claim on the post consistent with the experience the reader reaches, rather than treating the link as a separate administrative detail.
Record approval and handle later corrections
Have an authorised person approve the exact final caption, asset and destination. Material changes should return for review. Keep the source references available so a later question can be answered without reconstructing the draft history. If an error is discovered, route it to the owner and follow the approved correction process, checking the actual published result. Review recurring issues to improve the brief and maintained business facts. Fact-checking supports accurate communication; it does not guarantee engagement, rankings or sales.