Social content planning and approval
Turn content ideas into checked and approved posts
Use these guides to organise content inputs, check claims and links, and hand over approved posts. Each covers one practical task with a checklist for your team. Start with the part of publishing that causes the most rework or delay.
Practical social content guides
Each guide includes a decision to make, specific operating checks and related reading for the next part of your process.
Write a social content brief your team can use
Give social drafts a clear audience, purpose, approved facts and next step before a human reviews the final post.
Read the guideKeep an approved-use register for social content assets
Record asset ownership, approved channels and context so the publishing team knows what is cleared and what needs review.
Read the guideCheck social post facts before approving the draft
Verify claims, dates, offers and destinations across captions and images before a human approves a business social post.
Read the guideHand an approved social calendar to the publishing owner
Connect approved post versions with publishing dates, destination accounts and accountable operators before a social calendar moves into scheduling.
Read the guideCheck where a social post sends its readers
Verify post destinations, landing-page promises and enquiry actions before approving a social post with a link.
Read the guideReview older social content before using it again
Check facts, assets, context and approval when adapting an earlier social post for a new publication date or audience.
Read the guidePause scheduled social posts when circumstances change
Define who can pause a social campaign, check scheduled destinations and approve revised content before restarting publication.
Read the guideHand social enquiries to the right business person
Move a public social enquiry into an approved contact route with an accountable owner, useful context and no invented booking commitments.
Read the guideReview a social content pilot before publishing
Use fictional internal posts to test factual review, destination checks, approval and pause handling before authorising public use.
Read the guideBring the publishing task that needs a clearer process
Tell us what you publish, which channels you use and how approval currently works. We can discuss a practical content workflow and its scope. Keep customer details, credentials and private campaign material out of the form.